Hi! I am Alex

Are you looking at ways to improve your finances? Do you want to learn more about money management, income generation systems and investing through a no-nonsense approach?

Great! You are in the right place. Welcome to Sweat Your Assets. This financial education platform boosted with practical wisdom will help you improve yourself, master your finances and secure financial freedom.

GOAL

While I extensively discuss money, financial skills and entrepreneurship, these are only a means to an end. My ultimate aspiration is to help you achieve financial freedom and well-being in a balanced way (in line with your unique needs, lifestyle and goals).

TECHNICAL SKILLS

Every month I publish new articles and videos on money, Investing and entrepreneurship. These technical “financial workouts” range from ways to optimise money management (defence approach) to ways to harvest value, create income streams, build wealth and achieve financial security (offence approach).

While some of these topics are widely discussed in the media, I find most popular content based on the industry’s sell-side marketing or unreliable financial gurus’ secrets (financial porn) rather than evidence-based systems and principles. It is common to feel confused by such noise. Here, I choose a different and more personal path.

Beyond a vetted collection of studies, books and interviews of great minds, I share actionable strategies and investing tools that genuinely worked for me as a Financial Inclusion expert and investor.

SOFT SKILLS

Financial success is 80% about soft skills (mindset) and only 20% about technical skills. Contrary to common perception, finance is more an art than a science. Despite the elegance of classic economic theories, there is no evidence of “homo economicus” with the ability to make rational decisions. Indeed, all finance is behavioural: individuals (professionals and non-professionals alike) make (financial) decisions based on emotions and cognitive biases.

In a nutshell, we must remind ourselves that “we met the enemy. He is us”. To master financial matters, we must master ourselves first: discipline equals freedom. Therefore, I choose to promote financial literacy with a solid personal growth twist, borrowing from different disciplines alike (philosophy, psychology and history), to build a practical and effective Mindset. Be sure that, between money and mindset, the strongest causality for sustainable/long-term financial wellbeing is due to the mindset:  if you only focus on the money, you miss the leverage of mindset hiding in plain sight. 

STRATEGY

My strategy is to promote practical financial education, based on timeless principles, evidence-based practices and tested tools and services. In this way, you will be able to make sound financial decisions in line with your circumstances, risk appetite, needs, lifestyle and impact.

Will it be an easy journey? No. it won’t be an easy journey. Learning to master your finances, ride the markets and hold the direction requires knowledge and temperament (discipline). Quoting Charlie Munger, “it is not supposed to be easy. Anyone who finds it easy is st#pid”. However, if it were easy, everyone would already be doing it, right?

Thus, no matter your current stage in life, age, geographic location, or economic environment, I trust these resources will equip you to improve your mindset, master your finances and thrive. 

How? You are not separated from your goals by a number of years, but by a number of actions: Invest in yourself and take action

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Money Management Investing Entrepreneurship Invest in yourself Sweat Your Assets