Hi! I am Alex

I look at life as an investment. If you want to grow, it makes sense to do it wisely. Do you want to learn how to optimise earning, saving and investing sustainably?

Great! You are in the right place. Welcome to Sweat Your Assets. This financial education platform, boosted with practical wisdom, will help you improve yourself, master your finances and thrive.

GOAL

While I extensively discuss money, financial skills and entrepreneurship, these are only a means to an end. You might look for ways to escape poverty or grow your wealth. That’s great! In both cases, I suggest achieving it in a sustainable way, in line with your unique needs, risk profile and lifestyle. This approach will guide you through a personal development journey to secure your financial goals.

TECHNICAL SKILLS

I publish new articles and videos on Money, Investing and Entrepreneurship every month. These technical “financial workouts” range from ways to optimise money management (defence approach) to ways to harvest value, create income streams, build wealth and achieve financial security (offence approach).

While some of these topics are widely discussed in the media, the most popular content is based on the industry’s sell-side marketing or unreliable financial gurus’ secrets (financial porn) rather than evidence-based systems and principles. It is common to feel confused by such noise. Here, I choose a different and more personal path.

Beyond a vetted collection of studies, books and interviews of great minds, I share actionable strategies and investing tools that genuinely worked for me as a Financial expert and Impact investor.

SOFT SKILLS

Financial success is 80% about soft skills (mindset) and only 20% about technical skills. Contrary to common perception, finance is more an art than a science. Despite the elegance of classic economic theories, there is no evidence of “homo economicus” with the ability to make rational decisions. Indeed, all finance is behavioural: individuals (professionals and non-professionals alike) make (financial) decisions based on emotions and cognitive biases.

In a nutshell, we must remind ourselves that “we met the enemy. He is us”. To master financial matters, we must master ourselves first: discipline equals freedom. Therefore, I choose to promote financial literacy with a solid personal growth twist, borrowing from different disciplines alike (philosophy, psychology and history), to build a practical and effective Mindset. Be sure that, between money and mindset, the strongest causality for sustainable financial well-being is due to the mindset. If you only focus on the money, you miss the leverage of mindset hiding in plain sight.

STRATEGY

My strategy is to promote practical financial education based on timeless principles, evidence-based practices and tested tools and services. In this way, you will be able to make sound financial decisions in line with your circumstances, risk appetite, needs, lifestyle and impact.

Will it be an easy journey? No. It won’t be an easy journey. Learning to master your finances, bring extra value to society, ride the markets and hold the direction requires knowledge and temperament (discipline). Quoting Charlie Munger, “it is not supposed to be easy. Anyone who finds it easy is st#pid”. However, if it were easy, everyone would already be doing it, right?

Thus, no matter your current stage in life, age, geographic location, or economic environment, I trust these resources will equip you to improve your mindset, master your finances and thrive. 

How? You are not separated from your goals by a number of years but by a number of actions: Invest in yourself and take action

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Money Management Investing Entrepreneurship Invest in yourself Sweat Your Assets

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