Financial success is 80% about soft skills (mindset) and only 20% about technical skills. Contrary to common perception, finance is more an art than a science. In fact, besides the elegant theory, there is no evidence of a homo economicus” characterized by the ability to make rational decisions. Indeed, all finance is behavioural: individuals (professionals and non-professionals alike) make (financial) decisions based on emotions and cognitive biases. In a nutshell, we must remind ourselves that “we met the enemy, it is us”. In order to master financial matters, you must invest in yourselves first, because:

money is a great servant but a bad master (Francis Bacon)

In this section, you can access my selection of articles to challenge and grow your mindset and mental models, following the path of great leaders that sought what Maynard Keynes called “worldly wisdom”. Their unconstrained, pragmatic and determined willingness to explore “what works” makes them powerful role models to study in your pursuit of success not only in financial matters but in every area of life.

Master yourself: master your personal decision-making process. You will master your finances.  

I am an optimist. It does not seem too much use being anything else.

Winston Churchill

To get something you have never had, you must do something you have never done.

Thomas Jefferson

We have to get used to the idea that at the most important crossroads in our lives there are no signs.

Ernest Hemingway

We have two lives and the second begins when we realize we only have one.


There is no duty we so much underrate as the duty of being happy. By being happy we sow anonymous benefits upon the world.

Robert Louis Stevenson

A certain amount of opposition is a great help to a man. Kites rise against, not with, the wind.

Lewis Mumford

You miss 100% of the shots you don’t take.

Wayne Gretzky

Courage is rightly considered the foremost of the virtues, for upon it all others depend.

Winston Churchill

I believe in the discipline of mastering the best that other people have ever figured out. I don’t believe in just sitting there and trying to dream it up all yourself. Nobody’s that smart.

Charlie Munger

Everything you’ve ever wanted is sitting on the other side of fear.

George Addair

The pessimism of intelligence, the optimism of will. 

Antonio Gramsci

Be the change you want to see in the world. If you want change the world, change yourself first.

Mahatma Gandhi

Be the change you want to see in the world. If you want change the world, change yourself first.

Mahatma Gandhi

Don’t major on minor things.

Jim Rohn

Perfect is the enemy of good.

Francois Arouer (Voltaire)

The reason why Guru is such a popular word is because “charlatan” is so hard to spell.

William J. Bernstein

Man’s greatest burden is unfulfilled potential.

Dan Peña

For things to change, you’ve got to change. For things to get better, you’ve got to get better. Be the best version of yourself. 


The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.

Alwin Toffler

When we are no longer able to change a situation, we are challenged to change ourselves. Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.

Victor Frankl

What we can laugh at does not hold us captive in fear.


Entrepreneurship is a personal growth engine disguised as a business pursuit.

James Clear

it is better to be roughly right than precisely wrong.

John Maynard Keynes

There is not intrinsic dichotomy between quantity and quality. We cannot get to quality without quantity. It is consistent work and repetition that brings quality.

Alex Baroni | Sweat Your Assets

“The gulf between “risky” and “feels risky” is huge. And it’s getting bigger. If your compass for forward motion involves avoiding things that feel risky, it pays to get significantly better informed about what actually is risky.”

Set Godin

I’d estimate at least half of my frustrations with others are actually frustrations with myself for failing to set clear boundaries and stand by them.”

James Clear

It takes many hours to make what you want to make. The hours don’t suddenly appear. You have to steal them from comfort: shut off your phone, kill the distractions, make it top priority, and spend the time.

Derek Silver

“Filtering is a superpower. The people you don’t hang around. The opportunities you don’t accept. The distractions you don’t allow. The relationships you don’t have. The news you don’t read. The content you don’t consume. The calls you don’t return. The emails you don’t answer. Saying no turns filtering into action.”

Farnam House

How nice to not expect your job to fulfill all your emotional needs. How nice to not taint something you love with the need to make money from it.”

Derek Sivers

“Hard wok beats talent when talent does not work hard”.

Tim Notke

“A man who procrastinates in his choosing will inevitably have his choice made for him by circumstances”.

Hunter Thompson

Remember, before you can be great, you’ve got to be good. Before you can be good, you’ve got to be bad. But before you can even be bad, you’ve got to try”.

Art Williams

If you are able to enjoy half of your work life, that’s is an amazing result. Everything comes with overheads, pieces that you don’t like, and that’s ok. You just need to learn to minimize those things.

Jeff Bezos

Everybody has gifts. You can celebrate your gifts, but not be proud because they were given to you, you did not earn them. Those gifts can confuse you, because they are not the things that construct your life. You can use your gifts, but it’s your choices that construct your life. It’s your choices that make you proud. 

Jeff Bezos

it is not enough to be resilient.  You need to be antifragile. Resilient people endure shocks and remain the same. Antigrafile people absorb shock and get better.

Nassim Taleb

Don’t worry if people don’t agree with you. Any time you do something, you will have against those who wanted to do the same, those who wanted to do the opposite, and the vast majority that did not want to do anything

Alex Baroni | Sweat Your Assets

Comfort zone is where dreams go to die


If the direction is correct, sooner or later you will get there.

Chinese proverb

Financial Wisdom + Discipline = Financial Freedom


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