Writing is a great workout
You are expected to provide value to the market, your team and your clients. To be competitive and effective, you need to include a certain degree of creativity in your strategy, in the design of the products/services or in how you deliver them.
While software and apps are valuable tools for modern entrepreneurs, there is nothing like writing on a journal, wallboard, or notepad to develop ideas.
However, I have noticed there are two major misconceptions about writing and scribbling:
1) You write because you are inspired
Yes, this is possible. However, consider the other way: you choose to write to develop ideas (projects, strategies, products, services) not yet identified. The white canvas helps your focus. It lets you open your flow of creativity and productivity. As a matter of fact, you know that inspiration exists, but it must find you at work (Pablo Picasso).
2) You write based on specific needs and goals
Keeping the client in mind is the correct marketing approach. Having a strong focus on the goals is efficient. However, it is not necessarily strategic or practical. If you want to innovate and create something new, it is good to look at the white paper as the tatami in your dojo (martial art gym). A few times a week, you challenge yourself in front of the blank paper. You exercise over and over until you find your voice, your style, and your new inspiration. After you polish your approach, you share your voice and test it with colleagues, partners and the market.
Don’t limit your creativity: make space for it. Be open to serendipity. You will discover new opportunities. It helps me to think about David Perell‘s statement and drawing (below): “keep reading to collect the dots, but keep writing to connect them”.
Keep it real. Sweat Your Assets.